Truck Day is the day the Red Sox load up their equipment for Spring Training. For Sox fans this is a big deal, and they prove by showing up at Fenway Park... at 7 am... in February... to watch people load a moving truck.
We came up with a way to promote JetBlue's partnership with the Sox by flipping the script and giving fans a chance sign an autograph of their own.
Fans who attended the event got to write a message to the team right on the side of the truck. One of them said, "That was so fun!" which I'm sure everyone was thinking.
And it made for good promotional content.
They made a toy truck replica, and used that for a promotion too.
CD(s): Amy Ferguson, Julia Neumann
Sr. Team: Chris Gilbert, Dan Pappas
Copywriter: Andrew Singleton
Art Director: Jen Gilliland