JetBlue // Boston Red Sox
The Red Sox Truck Day is a big deal for Boston, and Boston is a big deal for JetBlue. So we came up with a way to call attention to JetBlue's partnership with the Sox by giving fans a chance to make their mark on the season by writing a message to the team on the equipment truck, and picked up a little extra press along the way.
Fans who attended the event got to write a message to the team right on the side of the truck. Many were heard saying, "That was so fun!"
The inside of the door panels called out the achievements of both organizations since they became partners.
The event and the branding brought social media attention to both the Sox and JetBlue.
And it made for good promotional content.
They made a toy truck replica, and used that for a promotion too.
CD(s): Amy Ferguson, Julia Neumann
Sr. Team: Chris Gilbert, Dan Pappas
Copywriter: Andrew Singleton
Art Director: Jen Gilliland