Checkers & Rally's

My first TV campaign. Academy Award winning director Errol Morris considered shooting these scripts. He didn't. But he considered it.

"How does Checkers & Rally's serve angus beef, pepper jack cheese, crispy fried onions, lettuce, tomato, and chipotle mayo for just $1.99?

On a bun."

That was the line I wrote that sold this TV campaign to Checker's & Rally's. It ended up getting cut during rewrites, but I'm still proud of how these spots turned out. Academy Award winning director Errol Morris considered shooting these scripts. He didn't. But he considered it.

Campaign Live

 

 

CD(s): Brad Harvey, Ryan Boblett
Copywriter(s): Andrew Singleton, Max Schein
Art Director(s): Jean Tanis, Joe Abruzzo