In ad school I learned to stay away from puns. Writing for JetBlue I unlearned it. We produced dozens of print and OOH ads for JetBlue. These are some of my favorites.
For their partnership with the Boston Marathon.
For winning the Cause Marketing Golden Halo Award for their community service.
For winning the J.D. Power Award for highest customer satisfaction in their category for the 12th year in a row.
Print ad roll out to build goodwill and public support for JetBlue in their plan to build an international terminal at the Long Beach airport.
We sold a lot of billboards. Here are a few of them.
CD(s): Amy Ferguson, Julia Neumann
Copywriter: Andrew Singleton
Art Director: Jen Gilliland